Group Director Jobs | Initiative New York Jobs

Group Director Jobs | Initiative New York Jobs

Business Overview

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I’s in Initiative and these represent our core values and behaviors.

• INDIVID[YOU]ALITY :

you bring your genuine and unique self to and into the work, every day.

• INSTINCT :

you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.

• IMPACT:

you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.

• IMAGINATION :

your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Position Overview

This role is a strategic partner, a technical expert, an innovative problem solver and client presenter who can collaborate and design systems to solve these problems for new and existing clients alike. The Group Director, Transformation will be part of Initiative Management team responsible for data, martech & adtech integration and the future state of the industry across Initiative. Highly strategic, collaborative, articulate and innovative in their approach to define and integrate new ways of working across strategic business units as it pertains to our unique selling proposition, the Group Director will primarily be responsible for consulting, identifying, establishing, and integrating workstreams and platforms across channels space. In addition, solidifying clients in-house team processes and internal strategies.

Responsibilities

• Help deliver growth for our clients by ensuring we are the preferred partner to deliver services and solutions on major platforms-Google, Adobe, Salesforce, Sitecore, Treasure
• Initially focus on delivering a core set of solutions (e.g., less than 10) to build and refine delivery model, with time, evolving growth of the solutions offered
• Determine the best strategic approach, teams and overall offering to deliver on the client need.
• Lead joint business plans with key terms and deals pertaining to platforms and integration
• Provide monthly and quarterly curated materials highlighting best practices, innovation and market trends pertaining to data, tech, platforms and the future of the industry
• Seek out innovative ways to meet complex and challenging needs of the client; acts as a problem-solver with a growth mindset
• Visioning and implementing change management with Internal Initiative teams
• Identify resource and needs from agency driven by varying client propositions across data, tech, operations, staffing and financials
• Strategic and operational execution of alignment with marketing efforts while maintaining speed to market
• Total cost of ownership analysis, recommendations and stewardship associated with proposed ways of working
• Work to identify technology opportunities based on business needs
• Develop and employ a consistent, low-exception process for aligning roles and responsibilities that can be used across projects, vs. allowing ad hoc teaming and deployment processes
• Lead our future of targeting approach with input from our privacy lead
• Liaison with internal SBUs to drive our roadmap, needs and quality of deliverables

Required Skills and Experience

• Background in Consulting, AdTech, MarTech, Digital Media, Programmatic, In-house Integration or Integrated Communications
• Subject Matter Expert in cross channel with deep knowledge of integration
• Expert in Biddable concepts, such as PMP and PG deal creation, bid strategies and bid stream analysis, Supply Path Optimizations (SPO) with a pulse on emerging concepts and tech
• Proven ability to develop and maintain strong professional relationships
• Initiative does not require candidates to have a college degree